If Skincare Had Personalities


Bringing our skincare to life. 

Ever thought what if skincare had personalities and how it’d be like? Here’s our take on this, introducing aspurely’s Essential Series. 

  1. The Time-saver 


Our facial cleanser that smells citrusy, making you feel refreshed, is a duo-function cleanser that simplifies your life and your skincare routine. It helps you to remove your makeup which helps to cleanse and hydrate your skin, leaving you more time to do other things. 

      2. The Energy Booster  


Our toner made with Buddleja, leaves your skin feeling calm and hydrated. It also helps to balance and restore your skin’s natural pH level. Being packaged in a spray bottle, it makes you feel energized, whenever you spray it on your skin. What a nice pick-me up for the day. 

      3. The Multi-Tasker 

Our Moisturizer is aspurely’s multi-tasker, providing a myriad of benefits. From keeping your skin moisturized while preventing anti-aging, it also helps to strengthen your skin’s barrier and provide intense hydration. You know what’s the best part? It helps to restore elasticity and revitalizes tired-looking skin!

     4. ​​The Protector 

Our Sunscreen not only protects your skin from harmful UV rays, it also protects your skin from free radicals and the harmful effects of environmental pollutants and smog. With a 4-in-1 function, this sunscreen sure protects you while making you feel comfortable putting it on. 

Different kinds of personal qualities or traits help you in various aspects of life, perhaps making life more seamless, providing more happiness. Come and meet our Natural Amino Acid Cleansing Foam, Restorative & pH Balancing Toner, Ultra-Regenerative Moisturiser and our Anti-Pollutant & Infrared Hydrating Sunscreen, SPF 20 PA +++. 

Coreenna Ong

Coreenna Ong

Co-founder and Head of Research

Ms Ong has more than 25 years of extensive experiences in research and development, conceptualization, formulation, and production process development. She is currently the Head of Research and Development at aspurely skincare.

She has authored 2 best-selling Beauty and Wellness books with Marshall Cavendish, Nature’s Spa: DIY Beauty Treatments and Nature’s Treats: Recipes for Wellness, which are currently available in the Singapore National Library collection.

Ms Ong was also a Beauty columnist for Lianhe Zaobao, Singapore's largest Chinese-language newspaper publication, with huge regional presence. As its weekly expert contributor, she shared the latest research and technologies from the Beauty industry, and addressed many readers’ skincare issues and concerns, offered beauty tips, quick fixes and insider knowledge.



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