Style News: The Emily In Paris Dress in S’pore, new home-grown beauty brand Aspurely


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As a teen, Ms Coreena Ong experienced severe acne outbreaks and started experimenting with herbs and plants to treat her condition. Now 47, she has turned her passion for do-it-yourself skincare into a business with her beauty brand, Aspurely.

She spent years visiting herb farms and also worked with scientists and laboratories all over the world to build products that are said to be “pure, holistic yet high performance”.

The result? Aspurely’s clean skincare range, including its top products Anti-Aging Revival Serum ($149), Anti-Aging Sculpting Night Cream ($159) and Face Lifting Scalp Treatment ($169).

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Coreenna Ong

Coreenna Ong

Co-founder and Head of Research

Ms Ong has more than 25 years of extensive experiences in research and development, conceptualization, formulation, and production process development. She is currently the Head of Research and Development at aspurely skincare.

She has authored 2 best-selling Beauty and Wellness books with Marshall Cavendish, Nature’s Spa: DIY Beauty Treatments and Nature’s Treats: Recipes for Wellness, which are currently available in the Singapore National Library collection.

Ms Ong was also a Beauty columnist for Lianhe Zaobao, Singapore's largest Chinese-language newspaper publication, with huge regional presence. As its weekly expert contributor, she shared the latest research and technologies from the Beauty industry, and addressed many readers’ skincare issues and concerns, offered beauty tips, quick fixes and insider knowledge.


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