Interview with CallumConnects


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Coreenna, our co-founder, did an interview with CallumConnects in March 2022, for International Women’s Day.

Coreenna shared what got her interested in experimenting with herbs and how it turned from a hobby to a career, what makes her excited about her industry and many other topics.

In this interview, Coreenna shares a little more about herself and her thoughts.

Read the full article here, to hear more about our co-founder.


Coreenna Ong

Coreenna Ong

Co-founder and Head of Research

Ms Ong has more than 25 years of extensive experiences in research and development, conceptualization, formulation, and production process development. She is currently the Head of Research and Development at aspurely skincare.

She has authored 2 best-selling Beauty and Wellness books with Marshall Cavendish, Nature’s Spa: DIY Beauty Treatments and Nature’s Treats: Recipes for Wellness, which are currently available in the Singapore National Library collection.

Ms Ong was also a Beauty columnist for Lianhe Zaobao, Singapore's largest Chinese-language newspaper publication, with huge regional presence. As its weekly expert contributor, she shared the latest research and technologies from the Beauty industry, and addressed many readers’ skincare issues and concerns, offered beauty tips, quick fixes and insider knowledge.


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